Google autocorrect spelling of search terms

I changed the home page <title> tag from "Aslaen Vaugn" to "Aslaen Vaugn - Aslan Vaughn". I also changed the alt text of the logos (which was in an <H1> tag) from "Aslaen Vaugn" to "Aslan Vaughn".

These solutions barely effect UX and have the potential to train Google's search function. It took about 12 hours to percolate and my company is now the first result in Google searches.

Still not working on youtube, but Google search is 95% of the issue.

At least on my computer, Google isn't having any trouble returning the site when the entire name ("Aslaen Vaugn Luminare") is queried, with and without quotation marks. I suspect this is because the homepage's title tag is "Aslaen Vaugn Luminare", its meta-description starts with 'Aslaen Vaugn Luminare', and there's really not a lot of copy on the website to work with. Update those and add more copy to the homepage that uses the two-word name.

I ran a fairly SEO-scrappy fashion blog back in the day, so here's some advice to get some traction on Google (in no particular order):

1. Get on Google Merchant Center - it's free now. (https://blog.google/products/shopping/its-now-free-to-sell-on-google/) Make sure you submit your sitemap that is at https://aslaenvaugn.com/sitemap.xml to your Google Search Console account.

2. Although it is only a rough gauge of your backlink profile according to Google, ahrefs.com says you have about 17 backlinks from only 5 domains. Regardless of the awards the collection has received, the brand is effectively unknown on the web. Get institutional publishers and bloggers (the former has more "clout" at the moment than the latter) to talk about your stuff and make sure they include links.

3. You don't have any social media channels listed on your website. Almost every brand that Google recognizes, i.e. is included in Google's Knowledge Graph as an entity, has a least a Twitter profile that they link to from their footer.

4. The GMB profile for the brand might be doing some damage believe it or not. GMB is only intended for "businesses that either have a physical location that customers can visit, or that travel to visit customers where they are," so not for strict manufacturers . (https://support.google.com/business/answer/3038177?hl=en) At the very least, having the service area set for the entire continent but no hours isn't doing you any good.

5. If you're looking to get a knowledge panel - which is a different beast than a GMB profile - try adding some structured data to your site. Start with WebSite and Organization itemTypes as described at https://sherpas.design/blogs/e-commerce/structured-data-for-shopify#homepage and then work your way down. Also, build some entries in business directories devoted to clothing/ accessories ecommerce, etc., which will of course also help with #1's efforts as entries tend to come with backlinks. Use the two-word name!

6. Speed up your website. The fade-in's and whatnot are enormous and there's other ways to convey the effect without using huge animation files plus lots of JavaScript. Would honestly hire a developer to do it right or get rid of the effect for now.

We can only speculate, but I suspect the problem is simply what it appears to be: Google mistakes your brand name as a misspelling of something else.

Bear in mind that Google uses natural language algorithms and machine learning which, while smart, are easily confused by novel and obscure language.

On the face of it, it is odd that Google would make this error seemingly based on an obscure Facebook post. But:

1. That post seems to pre-date your brand name (i.e. Google saw it first)
2. The two names are very similar
3. They use words which are unusual in English, yet similar to common names or words (like "Vaughn").

As evidence, note that non-English versions of Google Search (such as Italian, below) have no trouble. This suggests it's not a problem with your brand or website as such, but a language-specific processing issue in Google.

If this speculation is correct, it's a tricky problem to solve since very little of it is in your direct control. As a starting point, I'd suggest:

1. Use "feedback" links in Google Search, Google My Business, etc. to report the issue.
2. Try influencing Google's Knowledge Graph via structured data, open knowledge bases, etc.

Unless you search for the term in quotes, "aslaen vaugn". In which case we cover the first few pages here as well.

This actually sticks out as a red flag to me, believe it or not. For an established brand, I would expect at least one of the following to be part of those first few pages:

• An independent review of your product

• A news article covering what makes your business unique

• Customers posting about your products publicly on Twitter, Facebook, etc.

• An affiliate marketer or retailer selling or otherwise directing attention to your product

The fact that nobody has yet found it worthy to note your brand in these ways could be sending Google a signal that your brand is not noteworthy.

Before Google treats your brand as "a real thing", they will want to see other legitimate sites across the internet treating your brand as "a real thing" too. Google specifically tracks brand mentions, and they won't consider you a "real" brand until you're mentioned in context across the internet.

Bottom line is that you're really getting 30,000 views over 7 months, I would expect to see at least one fashion blogger blogging about it or mentioning it on social media or in the news or something, and Google expects this too. From not just an SEO standpoint but also a general business standpoint, it could be useful to ask yourself why you're not seeing that.

Side note: Regarding backlinks, always go for quality over quantity. One single high-quality backlink (e.g. a fashion blog) could be worth literally hundreds of low-quality backlinks (e.g. nofollow, auto-generated blogspam, or listing sites, which could even be counted negatively in certain circumstances).