What is the typical ratio of downloads to sign ups for B2C product apps eg A typical fitness/health app?

Question

I have a health app where the user sign up is quite straightforward(at least in my eyes). It goes as follows -

Screen 1 - enter email id, password
Screen 2 - enter verification code sent on email
Screen 3 - enter Name, gender

Currently the average ratio of downloads to sign ups has been around 65% only. So around 35% of the people who download don't go through sign up process at all. Is this normal for a typical b2c app like ours?
What can I do to improve this?

Nash · Answer

I could not find numbers on your specific topic (b2c fitness health app, conversion download-signup), but here are some numbers to get a better feel for the order of magnitude.
In this blog post they mention a conversion rate of 36.2% based on 79 SaaS companies for the signup flow on a website. This might not be comparable as your users have already downloaded the app.
This article mentions a 32.7% conversion rate from app page to download for health&fitness apps.
How can you improve this? Find out why people drop out either by asking them directly or looking at data.
Maybe:

They wanted to use it right away and don't have time to signup
They quit because they forgot the login to their email account
They don't want to disclose sensitive personal information (name, email, gender) with the app
Your password restrictions are too strong
Your app has performance problems on their phone

What is the typical ratio of downloads to sign ups for B2C product apps eg A typical fitness/health app?

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