How to change the link text in the `gls{label}` command?

I am using the glossaries package to create a glossary in my thesis. And I would like to be able to change the link text in the command gls{<label>}.

That is I’d like to be able to refer to the very same entry in the glossary with customizable link text of the hyperlink created by gls{<label>}.

The reason is that there are circumstances (other than the plural form of a word I would like to appear in the glossary) which forces me to show different text for the same glossary entry.

Thank you very much in advance!