How could I use ImageMagick to wrap text about figure?

I downloaded ImageMagick, then I convert the convert.exe file name to imgconvert.exe.
but the code still don’t work. what should I do?

documentclass{book}
usepackage{lipsum}
usepackage[latin]{babel}
usepackage{graphicx}
usepackage{pullquote}
begin{document}

begin{pullquote}
{image={4.png},imageopts={scale=0.1},shape=image}
  lipsum[1-4]
end{pullquote}

end{document}