Generate QR Code with image inside

Follows a proposal using tikz. For the code to properly compile, the image to embed (named "image.jpg" in this code) must be present, like this one:

The result is given by:

The code to produce this result is the following:

documentclass[border={10pt}]{standalone}
usepackage[forget]{qrcode}
usepackage{tikz}

% Program to draw a QR code and insert an image in
% its center without disrupting the contents
% v.santos, 2020

begin{document}

% Fraction of QR code width to replace
% Maximal value depends on the level of robustness of QR code
defwFrac{0.33}%   % 0.3 is usually OK for M (sometimes can go up to 0.4 for H)

% Dimension registers to use later
newdimenqrWidth
newdimenimWidth

% The actual desired size of the QR code in the page (should not affect the result)
setlength{qrWidth}{4cm}%

% define the text to embed (can change the level
% of robustness with option "level")
% The qrcode package requires some chars to be escaped (like space)
newcommand{myQR}{
qrcode[height=qrWidth,level=M]{
My QR code with an image in it.
 }
}%

fbox{% % to put a frame around the QR code
begin{tikzpicture}
node [anchor=south west,inner sep=0] at (0,0) (QR) {myQR};
pgfmathsetlength{imWidth}{wFrac*qrWidth}
begin{scope}[x={(QR.south east)},y={(QR.north west)}]
    node [inner sep=0,anchor=south west] at (0.5-wFrac/2,0.5-wFrac/2) {includegraphics[width=imWidth,height=imWidth]{image.jpg}};
end{scope}
end{tikzpicture}%
}

end{document}