bootable USB not booting

I want to install Windows 10 on my actual notebook running arch linux.

If I boot from the usb I got back into UEFI or I get the message "Reboot and Select proper Boot device or Insert…"

I did the usb bootable with the dd command from linux:

sudo dd if=/path/windows.iso of=/dev/sdX

What I already tried:

• other usb device
• tested all ports
• settings UEFI to default
• enabled CSM
• secure boot disabled

What else could I try?