How do I get my homemade english muffins to taste like english muffins?

English muffins are not usually baked. Instead they are cooked in a skillet or on a griddle. You can bake English muffin dough, but it will turn out like a holey white bread (as you describe). To cook, heat a skillet or flat griddle to medium (temperature for a griddle would be 350 degrees F). Also preheat your oven to 350 degrees F. Brush the pan or griddle with vegetable oil or mist with spray oil, and place on pan 1 inch apart. Cook 5 to 8 minutes or until the bottom would burn if cooked longer. Carefully flip over and cook 5 to 8 more minutes. Both sides will be flat. Transfer pieces to a sheet pan and place in oven on middle shelf for 5 to 8 minutes, until center is cooked.

Also, the recipe that I have for English muffins (in Peter Reinharts' Bread Baker's Apprentice) describes it as an enriched dough, one that has fat added. My recipe calls for .5 oz. of shortening or butter.

I, too, found home-made English muffins to lack flavor. I use a well-regarded brand of flour and the "all skillet" or a hybrid "skillet and oven" baking procedure.

My solution: sourdough English muffins, as described by Culinary Exploration on his YouTube channel. The dough consists of:

• 275g water at room temp
• 15g sea salt
• 170g sourdough starter (100% hydration)
• 500g all-purpose flour (~13% protein)

Like all good sourdough breads, this is a "three day bread." On day 1, mix the ingredients, proof (covered) for 3- to 5-hours at room temp, then proof overnight in the refrigerator. On day 2, form the dough into 90- to 100-g balls, proof (covered) for 3- to 5-hours at room temp, then proof overnight in the refrigerator. On day 3, bring the proofed dough balls to room temp, dip in semolina and bake in a low skillet until a crust forms on each side, then finish in a 325F oven for 10-minutes.

The result:

Deeply savory EMs about 1-inch thick and 5-inches across with a small, open crumb - plenty of nooks and crannies to hold the melted butter or anything else you care to add.