Salesforce Asked by victorcorey on February 2, 2021
I have been told that %%_PreHeader%% Personalization String (http://help.marketingcloud.com/en/documentation/exacttarget/content/personalization_strings/strings/) cannot be used in the body of an email.
You can find documentation on the preheader in the marketing cloud documentation: Preheader
This personalization string seems to be automatically added as a first element in the body-tag of the email. If you want to personalize it using AMPscript, the used variables need to be defined in an AMPscript-block that is inserted before the opening body-tag. (More info here: AMPscript variables in Preheader)
Note that in test sends, preheaders aren't rendered and you will always see %%_PreHeader%% in the email.
Answered by Markus Slabina on February 2, 2021
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