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What is the URL format for Google Trends?

Reverse Engineering Asked by pathikrit on September 30, 2021

When you search for the search term Tesla or AOL you get the following URLs:

https://trends.google.com/trends/explore?geo=US&q=Tesla

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But, for the automobile maker, you get:

https://trends.google.com/trends/explore?geo=US&q=%2Fm%2F0j6n6s8

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So what is the %2Fm%2F0j6n6s8 part? I know it URL decodes to /m/0j6n6s8 but how is it being encoded??

One more example of AOL (search term) vs. AOL (company)

https://trends.google.com/trends/explore?geo=US&q=AOL
https://trends.google.com/trends/explore?geo=US&q=%2Fm%2F0plw

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