Meaning behind obtaining a hermitian operator for measurement in another basis?

You can think of an observable as giving you a more coarse-grained type of information than a projective measurement.

A projective measurement ${P_i}$ amounts to asking in which of these states am I going to find the system? The answer to this question is of course probabilistic in general, and thus in practice you would find sometimes the state corresponding to $P_1$, sometimes the state corresponding to $P_2$, etc.

Suppose now you have an observable written as $A=sum_k lambda_k P_k$. Compute the expectation value of this observable amounts to doing the above projective measurement ${P_i}$, then attaching the value $lambda_i$ to the $i$-th outcome, and then calculating the average of the values thus obtained. You can easily tell from this that the amount of information you get from $A$ is smaller than that you get from ${P_i}$. Indeed, if you know the probabilities of finding the system in some basis, you can calculate the expectation value of any observable diagonal in that basis.

In other words, observables and projective measurements answer different questions. If you want to know the probability of finding some state, you use a projective measurement. But you might only be interested in some average quantity (say, the average position of some particle), in which case it is convenient to describe things in terms of observables.

The reason for this viewpoint on measurement is primarily historical. Physicists often think of measurements in terms of observables (aka hermitian operators). The way this is related to the more mathematical notion of projective measurements (a type of POVM measurement) is by thinking about the spectral decomposition of a hermitian operator $$M=sum_i lambda_i P_i,$$ where the $lambda_i$'s are the real eigenvalues of $M$ (historically the eigenvalues were relevant measurable quantities in some physical experiment, which is the reason why this viewpoint exists) and each $P_i$ is the orthogonal projection onto the corresponding eigenspace.

Now, measuring the observable and obtaining the eigenvalue $lambda_i$ is analogous to measuring the $i$th outcome of the projective measurement (this projective measurement is exactly the one defined by $sum_i P_i=I$). Another common viewpoint is to define the expected value of an observable acting on a state by the formula $$E(lambda_i)=tr(M|psirangle langle psi|),$$ where $E(lambda_i)$ is called the expected value of obtaining the eigenvalue $lambda_i$.