Electric power steering column noise

I have a 2014 Honda Accord coupe equipped with Electric Power Steering (EPS). When cranking the steering wheel, I can hear a noise coming from the steering column, mostly at slow speed like backing out of a parking spot. It’s not overly noisy, but I certainly never noticed any noise coming from the steering column with hydraulic power steering. The noise is kind of a rattling noise, sort of like a loose or improperly lubricated bearing. At first I thought this was just something common to EPS and nothing to be concerned about, but I’m beginning to wonder if I should have it looked at. I have not taken the car to the dealer yet, for fear that they will just tell me it’s normal and tell me to go away. Opinions?

Edit: I took the car in to the Honda dealer. They think (are pretty sure) that the noise is coming from the SRS cable reel.

I did a quick Google search, and it looks like the part can be a problem. If it seizes and the cable breaks (it’s just a thin, flat ribbon cable coiled up inside), you can lose all the steering wheel controls (cruise, volume, air bag, etc).

I’m glad I’m having it looked at while the car is still under warranty. I will post the final outcome.