Calling options/arguments of gdal_translate in Python

I want to port a gdal_translate into Python. It is about translating a GeoTIFF into a Cloud Optimized GeoTIFF (COG). I do not know how to insert the option -of and its input.

Here’s is the equivalent CLI for that:

gdal_translate input.tif output_cog.tif -of COG -co COMPRESS=LZW

My current Python Code:

from osgeo import gdal

ds = gdal.Open('input.tif')
ds = gdal.Translate('output.tif', ds, options=["COMPRESS=LZW"])

How can I insert the input/argument -of COG into the Python code?

I got the code here: https://www.cogeo.org/developers-guide.html

from osgeo import gdal
ds = gdal.Translate('output.tif', 'input.tif', options="-of GTiff -co COMPRESS=LZW")