English Language & Usage Asked by debbiesym on February 2, 2021
I am editing a piece of marketing with the headline "Find focus on your customers." Is it redundant to use "find" with "focus"? I’m not sure I understand what "find focus" means. Or am I overthinking it?
Finding is the goal of searching but as Anton has pointed out Finding Focus while useful in some context is not so much here. This suffers from the current trend of piling on more words or new words to attract attention and improve meaning. It is a distraction to the literate and hardly makes a ripple in the sea of copy out there. Another offender is the excessive use of Leverage: "We will leverage our insights in amalgam to thrust forward this quarter."
The goal should not be to seek out the focus but to Make the customer the focus. A somewhat different perspective.
Answered by Elliot on February 2, 2021
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