English Language & Usage Asked by Alexey Dubinsky on May 27, 2021
I can’t correctly understand meaning of this sentence in text below: "They are also cracking down on the 100 character titles and stones for jewelry sellers."
I can’t understand what they (Amazon as I understand) want to block or stop.
I’ve been a pretty big shop on Etsy for a while, but Amazon has been catching up fast. I have over 1800 items on my main Etsy shop and only 209 listed on H@A. October they were tied. I sent in only one item for FBA and my sales soared! I highly recommend listing as much as you can on H@A and being very diligent about the H@A seo – not duplicating keywords or tags – using words only once in the title / description, etc. They are also cracking down on the 100 character titles and stones for jewelry sellers.
A few other top sellers have told me that Amazon now outsells their Etsy shops 4 to 1. I can’t wait to see what Christmas brings!"
To 'crack down on' something is an English idiomatic expression, probably connected the horsewhip or something like that. The Cambridge English Dictionary gives the definition
Start dealing with bad or illegal behaviour in a more severe way.
That graphic idea of a crack of the whip then spreads to the idea of forbidding or forcefully dealing with prohibited actions (here exceeding some permitted limit to the number of characters to be used or the use of hackneyed and overblown similes to precious stones.
Correct answer by Tuffy on May 27, 2021
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