what do you call the gameplay of an application?

Question

I mean, when we want to analyse the usage of a game, we’re talking about the gameplay. What are we talking about when we want to analyse the usage of an application in a similar way? I am not thinking of the user experience, but of the "gaming" experience (the journey) itself. Is there any special word for this? or any theatrical analogy?
Thanks

lin da kanga · Answer

suggestions:

gamming stats
usage stats
retention stats
xp stats
total time on app
no of days on app
app streak
engagement stats
playing points
participation points
application stats / app stats

p.s. Analytics helps you form hypotheses, while statistics (stats) lets you test them.

Stuart F · Answer

User journey is a term in UX (user experience) engineering that describes the route a user takes through an application or website, or more generally, the longer-term sequence of interactions a user has with a company or brand online/via social media/via apps. It's really an aspect of the user experience. Since you mention "journey", this is probably the best term (although there are a lot of other terms in UX engineering and system design).
https://uxplanet.org/a-beginners-guide-to-user-journey-mapping-bd914f4c517c
https://www.experienceux.co.uk/faqs/what-are-user-journeys/
https://www.appcues.com/blog/user-journey-map

Gawdzacula · Answer

Always keep things as simple as possible when speaking with a diverse audience.
The gameplay aspect of any activity can be referred to as the "User experience". It's what the user experiences while interacting with the app, video game, board game (or, assembly of Ikea furniture, changing a car tire, operating the space shuttle, etc).

what do you call the gameplay of an application?

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