Using apostrophe + s and "the" - is it incorrect and why?

Question

I saw a colleague writing:

Can you add the new option in the Salesforce’s panel?

English is my second language, but my intuition tells me that using the with 's in this situation is incorrect and you should use either:

Can you add the new option in Salesforce’s panel?

...or:

Can you add the new option in the Salesforce panel?

Am I right and if yes, why am I right? What are the grammatical rules that apply here?

Kevin · Answer

You are correct.  The reason is that you don't use "the" with proper nouns, but you do with common nouns.
INCORRECT

Can you add the new option in the Salesforce’s panel?
Can you add the new option in customer’s panel?

CORRECT

Can you add the new option in Salesforce’s panel?
Can you add the new option in the customer’s panel?

https://jakubmarian.com/articles-before-possessive-s/

One Answer