English Language & Usage Asked by John Isaiah Carmona on January 29, 2021
Is there an English single term for a regular customer who, because of always buying from the same seller, acquires a discount from the seller and might also treat their relationship as that of being a friend?
In our language (Filipino), the seller calls a regular customer [a] "suki".
Patron sounds like a supporter of a cause, and habitué doesn’t have the connotation of friendship. Is there a more suitable term for it in English?
pa·tron
2. A customer, especially a regular customer.
[The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000]
patron
2. (Business / Commerce) a customer of a shop, hotel, etc., esp a regular one
[Collins English Dictionary – Complete and Unabridged © HarperCollins]
Patronage -Commercial (Wikipedia)
Sometimes consumers support smaller or local businesses or corporations out of loyalty even if less expensive options exist. Their regular custom is referred to as 'patronage'.
Answered by Kris on January 29, 2021
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