Origin of the expression "to be gagging to do something"

Question

There's an informal British meaning to the word gag, which is

[to] be very eager to have or do (something).

It's generally used (i.e., I've only ever heard it this way) in the present continuous tense, for example:

"I'm absolutely gagging for a pint"
"We got to the bar, I was gagging for a beer, as I hadn't time for one at the club."
"They'll be gagging for the opportunity to play live in front of a crowd."

How did it come about? According to Etymonline, the word 'gag' comes from

mid-15c., transitive, "to choke, strangle" (someone), possibly imitative and perhaps influenced by Old Norse gag-hals "with head thrown back."

But I'm not too sure how choking/strangling with all its negative connotations become associated with something positive like being very eager.
I checked phrases.org.uk and couldn't find anything, so I've drawn a blank.

And an additional point, why is it pretty much always continuous, like "I was gagging for a drink" rather than something like "I gagged for a drink"?

user121863 · Answer

Gag in the sense of craving for, strong desire for appears to be an extension of the original meaning of choke in the sense of desperate need of (air). The slang expression appears to be from early 90’s and is also used for sexual desire:
Gagging for (also gagging to) [SE gag, to choke]:

want desperate for/to.

1994    [Ire]   J. O’Connor Secret World of the Irish Male (1995) 74: I [...] was gagging for another bottle of Moroccan Beaujolais.

1997    [UK]    N. Barlay Curvy Lovebox 115: I can’t breathe an’ I’m gaggin’ for charlie.

(GDoS)

Greybeard · Answer

The phrasal verb (tr.) to gag for something originates with the verb "to gag", where a gag (n.) is:
[all quotes from the OED]

gag (n.)
1.a. Something thrust into the mouth to keep it open and prevent speech or outcry; in Surgery, an apparatus for distending the jaws during an operation.
1553   T. Wilson Arte of Rhetorique 117 b   Musicians in England have vsed to put gagges in childrens mouthes that they might pronounce distinctely.
1857   W. Collins Dead Secret II. v. ii. 105   If I only knew where to lay my hand on a gag, I'd cram it into your..mouth!

This explains the verb:

To gag:
2.a. transitive. To stop up the mouth of (a person) with a gag in order to prevent speech or outcry; to put a gag into (the mouth) in order to keep the jaws distended.
1509   S. Hawes Pastime of Pleasure (1845) xxxii. 159   We saw men in great tormenting, With many ladies, that their mouthes gagged.
1886   W. J. Tucker Life E. Europe 195   He bound me, and then gagged my mouth.
1.b. intransitive. To choke, literal and figurative. Also, to retch. Also transitive (causatively).
?1706   E. Hickeringill Priest-craft: 2nd Pt. v. 49   I do not, in the least, wonder, that he (that swallows Transubstantiation) should Gagg at believing, that [etc.].
1963   M. Duggan in C. K. Stead N.Z. Stories 2nd Ser. (1966) 97   Suppose you gag a little at the sugar coating, its the same old fundamental toffee, underneath.

Now we come to be "to be gagging for" "to gag for" (which is the same as to be gasping for/to gasp for)

intransitive. to be gagging for: to be desperate for, to require urgently. Originally with reference to air; subsequently also (slang, chiefly British) more widely, esp. in sexual contexts. to be gagging for it: to be desperate for sexual intercourse.
1942   C. Mytinger Headhunting in Solomon Islands ix. 65   Both spinners have choked the engine liberally, with the result that if there is any gasoline at all the engine is gagging for air.
1990   Viz Dec. 45/5   Join the army cos all the birds are gagging for squaddies.
1998   Cycling & Mountain Biking Today Apr. 40/3   The best of the Brits are all gagging for a chance to show off their jumping skills.

Origin of the expression "to be gagging to do something"

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