Less formal synonym for "individual"
English Language & Usage Asked on July 17, 2021
I’m creating a service with two tiers – one for individuals, and one for businesses. Advertising material will be split into two sections of information, which will be titled “For individuals”, and “For businesses”.
The problem is that I need another synonym to describe individuals, as “individuals” to me sounds too formal and not appealing enough, and the problem gets worse (and a bit philosophical) when going down the list of synonyms:
Compound words would be fine, I’m just looking for whatever sounds best. It may even be that “individual” is the best word in this context, which I’m happy to accept if no better words come along.
One Answer
Person is on the right track, except that it's singular. (And personal is adjectival.)
If you want to maintain parallelism (and informality), use something like this:
Company slogans are for businesses and personal mottos are for people.
Correct answer by Jason Bassford on July 17, 2021
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