English Language & Usage Asked by Jaredxx on July 12, 2021
Kopiko’s tagline here in the Philippines became a hot topic. Others had been saying that it is grammatically wrong but others said that it is correct.
There is an implied notion of time in the statement. Until now or recently this was our creamiest but our changes to it have made it creamier now. As a similar example, our tallest (until recently) daughter is even taller (today).
The key to understanding this grammatically is that in the superlative of yesterday is compared with the superlative of today. Hence, today’s best (superlative) is better (comparative) than yesterday’s best.
British Council : comparatives and superlatives.
Correct answer by Anton on July 12, 2021
Semantic problem. It could be phrased better with "even creamier". Instead of "now creamier" which sounds funny. Obviously either way it makes sense but phrasing could always be improved.
Answered by Anon on July 12, 2021
It's simply advertising hyperbole. Kinda like the Superbole we'll be having here in the US in about a month.
Answered by Hot Licks on July 12, 2021
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