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I can't pinpoint what's exactly wrong with this corporate mission, but it feels really incorrect

English Language & Usage Asked on July 13, 2021

I am currently looking over a local small-time company’s corporate mission, and I can’t figure out what exactly is wrong with it or how to fix it but it doesn’t feel right. Would appreciate thoughts! Also – would this be considered a vision or a mission? What makes each?

"Got an idea? We are ready to explore the possibilities.

We have been behind the cameras crafting stories and concept videos alike for 6 years now. Always looking to work with and not for our clients, we end up putting out collaborations instead which we find, are where value lies."

One Answer

“Work with and not for our clients” is hot air. I want someone I hire to work for me (do what I pay for) and with me (try to work out our differences). These two pledges are not mutually exclusive.

The ending is a mess. “Putting out collaborations” sounds like a Chinese listing on eBay. “Where value lies” is downright funny, like admitting that value is false.

Answered by user416741 on July 13, 2021

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