English Language & Usage Asked by tobiak777 on June 16, 2021
I’m looking for a word designating the main software of a company. I know the term line of business application, but I never heard anyone say “this is our line of business application”, only “this is a line of business application.”
I’m looking for the term designating the class of software applications that are the only ones to be at the heart of a company. A CRM is in this idea, since we often say “this our CRM software”; however, the software I’m trying to qualify goes beyond customer relationship management as it also takes care of the daily operations.
Any ideas?
Enterprise Resource Planning software (ERP for short) is a set of integrated modules that allow you to control many, most, or all aspects of your business from a single package: financials (General Ledger, Accounts Payable, Accounts Receivable), order processing, purchasing, manufacturing, inventory management, time & attendance, payroll, etc.
Most companies run only one such system1, unless they are dealing with an acquisition or merger; although it is certainly common to run an ERP system, but have elements that could be managed by that system run instead on some other software (for instance, many companies will have a separate payroll system, even if their ERP software has a payroll module available).
1: (Or they are trying to consolidate down to one system, or at least they wish they were running only one.)
Correct answer by Hellion on June 16, 2021
As was suggested in the comments, I think the term that fits the bill here is "Flagship." From PCMag definitions:
"Flagship Product" - A major product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. Photoshop is a major product of Adobe Systems, and the Mac, iPhone and iPad are flagship products of Apple.
Answered by kmote on June 16, 2021
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