Is design of "Budweiser's bow-tie shaped beer can " feasible & unique from engineering point of view?

Question

Is design of "Budweiser's bow-tie shaped beer can " feasible & unique from engineering point of view?
Can there be a better design than it?
Like the shape of can is inclined at ten degree & appears easy to crush it? Is there any other advantage/disadvantage of this design? Please help me.

Rajakr · Accepted Answer

Budweiser made some design modification to regain its marketing and branding endeavours which had seen  huge decline in sales threatening Budweiser's status as America's Best selling beer. The new design emphasized the iconic bowtie and updated its appearance giving it a eye-catching look, providing good holding experience which was easy to grip.
After can modification Due to Can's slimmer middle and sleek design it contained lesser amount of bear than its traditional design.
In packaging terms, it took twice as much aluminium as normal canes which increased its production cost.
So the  new modification failed to impress the customer, instead of focussing on can appearance they would have focussed on taste of beer and should not make compromise on quantity of beer.

kamran · Answer

A merchandise container design is a fusion of art, marketing, branding, nudging public opinion, and many more factors.
This design is bold, exciting, and stands out from the shelf in the store to when you hold it in your hand to when you discard it.
It has been so successful that has made its way here even.
Seems they have surmounted the manufacturing problems of stepping out of the age-old confines of sheet aluminum.
Remember Apple, how the elegant, unique, clean lines of iPhones and iPads helped them to become what they are now. Many of their competitors are long gone.

Is design of "Budweiser's bow-tie shaped beer can " feasible & unique from engineering point of view?

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