How can I chase up mailing list subscribers who don't confirm their opt-in?

Question

When someone adds themselves to a group that is configured as a mailing list they get sent an email with a confirmation link. The email includes the token: {subscribe.url}

We now have something like 2500 people in our database that have joined a mailing list but not confirmed, so they are in a 'pending by email' status. We want to run a campaign to encourage them to confirm their subscription, but the {subscribe.url} token doesn't appear to work in a standard CiviMail mailing.

We can't be the first to have come across this issue. How can we effectively encourage all of these people to confirm their subscription?

Joe Murray · Answer

Taking answer from comment from @eli lisseck... Try using {action.subscribeUrl.gid} where gid is your group e.g. {action.subscribeUrl.5}. More generally, however, beware of assuming that these people have indeed chosen to signup rather than had their emails added by a bot/spammer. Trying to work around the double opt-in will make your site non-compliant with anti-spam legislation in the US and elsewhere, and will make your site more likely to get blacklisted as a spammer.

Answered by Joe Murray on January 5, 2021

How can I chase up mailing list subscribers who don't confirm their opt-in?

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