Personal Finance & Money Asked on March 25, 2021
It seems that sometimes I may get desensitized by looking at operating margin if it is 35% vs 50%, I may think it is "no big deal", but it seems:
Sold item at COGS and expenses Operating Margin Net Income before tax
------------ ----------------- ---------------- ---------------------
$13 $10 23% $3
$16 $10 37.5% $6
$19 $10 47% $9
$22 $10 54.5% $12
So it seems, from row 1 to row 3, the operating margin doubled, but the profit before tax actually tripled.
And what’s more, the operating margin cannot be above 100%… so if it get to 55% or 58%, we may think it is "no big deal", but in fact, the profit before tax might have increased a lot?
For example, when we can sell the item at $22, the operating margin merely increased from 47% to 54.5%, so we may feel "it is only a few percent points", or 54.5 / 47 = 1.16, so it is a 16% increase, but the profit before tax actually went from $9 to $12, which is a good 33% increase?
And I think one good point about operating margin being so high in the 50% range, could mean, it is a business that is able to keep its pricing power, or else the operating margin has to be lower, such as 20% or 15%, so it might be a good business? On the flip side, it also means any changes to its competitive advantage, it may lose it pricing power and have a profit before tax drop from $12 to $6 easily, going down to half only.
Would this roughly be how to interpret operating margin? Is some concept incorrect in the above statement?
Net_Income_before_tax / Sold_item_at = Operating_Margin
, so yes, your interpretations are correct:
COGS and expenses
(which increases Net Income before tax
)and Operating Margin goes up;Note that another way to compute it is: Operating Margin = 1 - COGS_and_expenses / Sold_item_at
.
You're also right about "so it is a 16% increase, but the profit before tax actually went from $9 to $12, which is a good 33% increase".
Answered by RonJohn on March 25, 2021
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