error installing on via motherboard C3 CPU

Im working with an OEM, and we are wanting to build a CARPC, for use in an electric car.
We want to build a system similar to MiMod (mimodhp.com). Mimod is too expensive, it is a closed system, AND its based on Windows (I cant see doing that, especially for a PC that controls the operation of the vehicle, with gauges etc). I think Linux is the way to go.

So I thought why not test the latest Ubuntu?

Created the Ubuntu 12.10 USB stick on an HP laptop running Vista.
Booted Ubuntu on the laptop, to check out Ubuntu and the USB stick.
It worked great! btw this is a very cool idea to be able to “try” Ubuntu this way! Kudos to whoever came up with that idea.

In order to show a proof of concept, and test Ubuntu on a small PC, I have an older (but hardly used) Via Motherboard with a C3 Processor. I wanted to see if Ubuntu 12.10 will run on it, as well as it ran on the laptop, and install Ubuntu 12.10 onto a blank 40 gig IDE drive hooked up to this MB. Note: I have windows xp home edition running with no problems on this MB, off another drive.

Here’s the initial post on the screen:
Model EPIA-M Bios 1.13
Via C3 600A mhz(133×4.5)

At first, installer gave me the error:
Loading bootlogo – graphics initialization failed
error loading gfxboot

I Googled that, entered “help” at the boot prompt. It gets further. I see:
loading /casper/vmlinuz……
loading /casper/initrd.lz……….

After a looong wait, it comes up with the following message:
Unable to boot – please use a kernel appropriate for your cpu.

Does the fact I booted off this USB Stick on laptop make any difference?
Should I reload the ISO on the USB stick?
Or do I need to burn the installer on a DVD, and use that?
In other words, does the install for a DVD have different software on it than for a USB stick? Or are they the same?

Thanks in advance for any help anyone can offer me.

Johan